Technology is an always-evolving force. Things that seem cutting-edge today can be obsolete tomorrow, and boot-strapped startups have been disrupting seemingly impenetrable industries.

Webrain believes that in order to not just survive, but to thrive, companies need to strategically embrace change and leverage technology trends to their fullest advantage. Otherwise, today’s high-flying market leader risks losing everything to the new startup market disruptor.

Since 1999, the Webrain Report has presented in-depth examinations of trending and emerging technology topics. Looking one to two years down the road, the report examines how these technologies often have an impact that extends beyond just the corporate and consumer worlds and can shape entire industries, societies, and our day-to-day life. Far more than just another industry report, Webrain infuses each publication with a unique analysis and interpretation of events, movements, and human behavior, giving the reader a deeper and more abstract view of the topic.

Drawing on the extensive background and experience of the Seattle-based Webrain team of experts and researchers, the report is infused with the innovative business culture that is unique to this geographic region, home of industry heavyweights such as Amazon, Microsoft, and Starbucks. Crafted with a unique analysis of technologies and a cross-cultural perspective, the Webrain Report is particularly useful in giving Japanese executives a unique assessment of the technological movements that are taking hold mainly in the United States and influencing developments around the world. The Webrain Report is published throughout the year in Japanese.

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